Alex Hornsby

Product Design Engineering Graduate

Point of Sale



This project on the ‘development of three dimensional aesthetic awareness through three dimensional design (i.e. Packaging, point of sale displays, the overall visual impact of consumer products). My A3 project book containing all the stages of initial concepts; consumer evaluation and the design route accompanied the final submission the image of which is displayed above.
The final design focused on the consumer expectations of the product in terms of quality, ease of use, weight and magnification.  Given that binoculars are used outside I reflected this with the oversized leaf linking to nature and also reflecting the magnification possibilities. The display was attractive and eye catching and consumers would be able to touch and try the product.